Strategic Ventures & Outsourcing

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Our attorneys assist health industry clients in developing innovative business ventures, including alliances formed as a result of IT and business process outsourcing transactions. We draw from our health care industry and business experiences to counsel clients on the regulatory and other legal implications raised by these novel business relationships. We counsel our clients in the development of appropriate business structures suited to meet their objectives, contracts to memorialize their strategic relationships as well as standard operating contracts to commercialize the resulting new products, services or technologies. Our experience includes:

  • Joint ventures
  • Health care start-ups
  • Private label and co-branding relationships
  • Online and traditional sponsorship agreements
  • Marketing alliances
  • Distribution channels for health care and consumer products and services
  • Business process and IT outsourcing
  • Model operating contracts for new products and services

Representative Projects:

  • E-Prescribing Contract Development: Developed strategic relationships and standard operating contracts for use by start-up client developing e-prescribing technology, including pilot program agreements for use of this technology with physician groups.
  • Products and Services Supporting Seniors: Developed a contractual model to offer to a health plan client’s enrollees on a fee-for-service basis supportive counseling and other resources to assist in caring for the enrollees’ elderly or homebound relatives; and developed a contractual model for health plan enrollees to access on-line discounts for over-the-counter health aids and products frequently used by seniors with chronic conditions.
  • Disease Management Transition and Outsourcing: Developed a series of inter-related contracts to (i) transition disease management contracts, services and functions from a large health plan to an experienced disease management vendor and (ii) establish the business process outsourcing arrangement pursuant to which the disease management vendor would support the health plan’s disease management programs as prime contractor.
  • Pharmacy Benefit Contracting Services Organization: Developed a group purchasing organization (GPO) structure that also provides managed care services to support the appropriate utilization of drugs and other health products for the GPO’s clients; and the standard operating contracts for use by this GPO with its customers, vendor-customers and other vendors (e.g., pharmaceutical manufacturers).
  • Marketing Alliances: Developed a marketing alliance agreement for use by two regional health plan organizations which desired to cross-market the other’s products to purchasers seeking a broader choice of health plan options packaged at a single point of contact.